Expanding Real-World Tokenization Across the Balkans

In a recent feature exploring the evolution of corporate finance, Bloomberg Adria sat down with Treesury CEO Jovan Paunović to discuss the company's expansion into Bosnia and Herzegovina and the broader shift of tokenization into the real economy. The piece frames digital bonds as a highly practical alternative to traditional banking, highlighting Treesury's role in democratizing access to global capital for regional businesses.

The conversation unpacks Treesury’s turnkey operational model, detailing how the company guides traditional SMEs through the entire fundraising lifecycle. Paunović explains the end-to-end process, from initial financial structuring and regulatory compliance to blockchain issuance and global exchange listing.

Moving to concrete market proof, the article spotlights Treesury’s successful €1.5 million capital raise. Anchored by sophisticated Swiss and US investors, this milestone directly financed a 53-hectare smart hazelnut plantation in Serbia. The feature concludes by looking ahead, teasing Treesury’s next fully regulated token emission and its expanding advisory footprint across capital-intensive sectors like renewable energy, construction, and biopharma.

Read the full discussion on how Treesury is reshaping regional finance.