Interview
Pioneering the Tokenization of Sustainable Agriculture
In an exclusive interview with Profit Magazine, Treesury CEO Jovan Paunović outlined the company’s disruptive approach to agricultural financing. By merging blockchain technology with regenerative farming, Treesury is unlocking a new, resilient asset class for both retail and institutional investors
June 7, 2025

Treesury’s business model solves a critical pain point in the agricultural sector: access to flexible, non-bank capital. By issuing tokenized green bonds, the company democratizes investment while actively modernizing the farming process. Utilizing IoT sensors, AI data processing, and drone technology, and proprietary growth methodology, Treesury achieves yields that are 30% to 50% above traditional industry standards.
Following a highly successful initial token offering that attracted investors across three continents, Treesury has proven the global appetite for agritech investments. Serbia provides an optimal climate and soil profile for hazelnut cultivation, creating a highly scalable supply chain. This stability is reinforced by multinational demand—such as Ferrero's footprint in the region—ensuring reliable market placement for the crop.
Beyond financial returns, Treesury operates strictly on a triple-bottom-line philosophy (profit, planet, society). The company employs smart irrigation and regenerative methodologies to restore soil organic matter and reduce resource consumption. Additionally, the company contributes to biodiversity by planting other trees and shrubs in the windbreaks of orchards. Finally, this high-tech approach creates modern jobs in rural areas, curbing youth emigration while opening entirely new revenue streams for farmers through carbon credits.
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